best in class
April 12, 2011, 1:00 am
Filed under: Editorializing | Tags:

Here is a good example of where a “best in class” methodology for identifying better or worse companies or products can run into problems. How you define the class, the basis for comparison, is everything. It makes sense that you wouldn’t necessarily compare an oil company to a publishing company. But if we’re talking about personal vehicles, I’d think that to tout gas mileage that leads the losers is a somewhat misleading proposition. Talkin’ to you, Ford. [Notice the “answer” doesn’t say “yes” or “no.” And just where is that asterix of qualification supposed to direct my attention?]


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